Best Smart Tv 40 Inch Deals - Top 10 in July 2025
Last Update: 08. July 2025
1
Best Choice
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
SHARP
TODAY 17% OFF!
£229.00
(17% DISCOUNT!)
- 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝟰𝟬" 𝗙𝘂𝗹𝗹 𝗛𝗗 𝗟𝗘𝗗 𝗦𝗰𝗿𝗲𝗲𝗻 𝘄𝗶𝘁𝗵 𝗙𝗿𝗮𝗺𝗲𝗹𝗲𝘀𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 - Enjoy sharp, detailed images in 1080p Full HD on a sleek, frameless LED display that brings modern style and maximised screen real estate to any room.
- 𝗦𝗺𝗼𝗼𝘁𝗵𝗲𝗿 𝗠𝗼𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗰𝘁𝗶𝘃𝗲 𝗠𝗼𝘁𝗶𝗼𝗻 𝟮𝟬𝟬 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 - Experience improved picture clarity in fast-paced scenes like sports or action films, thanks to Sharp’s Active Motion 200 for reduced blur and smoother visuals.
- 𝗥𝗼𝗸𝘂 𝗦𝗺𝗮𝗿𝘁 𝗧𝗩 𝘄𝗶𝘁𝗵 𝗙𝗿𝗲𝗲𝘃𝗶𝗲𝘄 𝗣𝗹𝗮𝘆 – 𝗔𝗹𝗹 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝘀 𝗶𝗻 𝗢𝗻𝗲 𝗣𝗹𝗮𝗰𝗲 - Access top streaming services including Netflix, Disney+, Apple TV, BBC iPlayer and more via the intuitive Roku interface. Freeview Play brings together live TV and catch-up seamlessly.
- 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆: 𝟯𝘅 𝗛𝗗𝗠𝗜, 𝗨𝗦𝗕 𝗣𝗹𝗮𝘆𝗯𝗮𝗰𝗸, 𝗪𝗶-𝗙𝗶 & 𝗘𝘁𝗵𝗲𝗿𝗻𝗲𝘁 - Connect set-top boxes, consoles and soundbars via three HDMI ports, enjoy video or photo playback via USB, and choose between Wi-Fi or wired internet connections.
- 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗶𝗰 𝗔𝘂𝗱𝗶𝗼 𝘄𝗶𝘁𝗵 𝗗𝗼𝗹𝗯𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝘂𝘀 & 𝗘𝗤 𝗦𝗲𝘁𝘁𝗶𝗻𝗴𝘀 - Feel fully immersed in your shows and films with 2 x 8W speakers enhanced by Dolby Digital Plus, and fine-tune the sound with built-in equaliser modes.
| Colour | Brand | Weight |
| Black | SHARP | 4.6 kg |
£18900
RRP: £229.00
-17%
2
Best Value
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
LG Electronics
TODAY 32% OFF!
£249.99
(32% DISCOUNT!)
FREE delivery**
- Sharp Full HD resolution.
- Smart α5 AI Processor Gen5 for optimised images.
- Smart connectivity including AirPlay.
- webOS with built-in streaming apps.
- Game Optimiser for enhanced gaming.
| Colour | Brand | Weight |
| Black | LG | - |
£17060
RRP: £249.99
-32%
3
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
TODAY 11% OFF!
£179.00
(11% DISCOUNT!)
FREE delivery**
- [VIDAA TV] Welcome to the future of TV! Our state-of-the-art operating system seamlessly unifies your favorite international and local content, tailored to your unique preferences and easy to find. Immerse yourself in a world of endless entertainment, featuring top-rated shows, blockbuster movies, and more - all personalized and conveniently accessible. Upgrade your viewing experience today and take control of your entertainment options!
- [Natural Colour Enhancer] Ever noticed how lifeless nature looks on TV? With Natural Colour Enhancer, witness grass at its greenest and wildflowers in vibrant bloom. Experience nature, on screen as in real life.
- [AI Sports Mode] Tired of muffled commentary and blurry action? AI Sports Mode leaps to the rescue. Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly.
- [DTS Virtual:X and Dolby Audio] Movies, TV shows, sports, music—the entertainment you love is even better when you hear it on Hisense TV with DTS Virtual:X and Dolby Audio. Its crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound effects all come together to dial up the impact of your favorite scenes and events.
- [Share to TVl] Switching between devices is old school. Hisense's Share-to-TV beams your favorite content from your device straight to your TV. Mirror or just share—it’s your choice, and it's hassle-free.
| Colour | Brand | Weight |
| Black | Hisense | 10 g |
£15900
RRP: £179.00
-11%
4
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TCL
FREE delivery**
- See every detail with FHD: Compared to high definition screens, full high definition screen can present you with twice the real and detailed picture. Sit still and enjoy incredible picture details as the film makers intended.
- Endless entertainment: With Fire TV built-in, enjoy endless entertainment on thousands of apps and channels, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, NOW, Freeview play and many more. (subscription fees may apply)
- Theatrical Sound Enjoyment: Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful surround sound. DTS Virtual X /DTS-HD makes an enveloping sound that appears to emerge above, besides, and behind you, providing an immersive experience in any space.
- Smart voice control: Control the Smart TV easily with the included Voice Remote with Alexa. Change channels, adjust volume, open apps and much more. You can also operate other compatible smart home devices in your household with your voice.
- Mira Cast & Airplay 2 : Smart Cast helps you to gain considerable comfort by viewing and playing the media assets contained on your Android, iOS and Mac devices via Miracast and AirPlay.
| Colour | Brand | Weight |
| Black | TCL | - |
£15500
5
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TP Vision
TODAY 6% OFF!
£179.00
(6% DISCOUNT!)
- SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Plus engine optimizes picture quality to deliver sharp images, rich colours, and smooth motion. You get the best possibleviewing experience every time.
- TITAN OS PLATFORM: Find what you love with our TITAN OS smart TV platform. Enjoying a series? Continue watching straight from the home screen. Looking for something new? Browse categories and see suggestions from top streaming services in one place.
- DOLBY AUDIO: Be immersed in your favorite shows and movies. This LED smart TV supports Dolby Audio for crisper, clearer sound. Whatever you love to watch, youll hear it better.
- SUSTAINABLE MATERIALS: With its almost bezel-free screen, this sleek 4K UHD TV looks great in any room. The TV remote uses recycled plastic, our packaging uses FSC-certified recycled cardboard, and inserts are printed on recycled paper.
- AI VOICE CONTROL: You can ask Alexa to control the TV via Alexa-enabled devices, or you can control your TV via Google smart speakers.Use your voice to find movies and shows, get recommendations, and more.
| Colour | Brand | Weight |
| Matt Black | Philips | 5.5 kg |
£16900
Was: £179.00
-6%
6
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Hisense
TODAY 11% OFF!
£179.00
(11% DISCOUNT!)
FREE delivery**
- Picture Quality: Full HD (1920x1080) | Refresh Rate: 60 hertz | 178 wide viewing angle | AI Sports Mode
- Sound: 14 Watts Speakers | DTS Virtual: X
- Connectivity: WiFi Built-in| Screen Mirroring |2 x USB 2.0 Ports to connect hard drives and other USB devices | 2 x HDMI 1.4 (HDMI 1 eARC supported) to connect latest gaming consoles, set-top box, Blu-ray Players | Ethernet | 3.5mm earphone Jack
- Design: Dual Stand | Bezelless Design
- Smart TV Features: VIDAA U7 OS| Supported Apps: Freeview Play, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
- Warranty Information: 2 year warranty provided by Hisense
- ESG Features: Green Packaging
| Colour | Brand | Weight |
| Black | Hisense | 10 g |
£15900
Was: £179.00
-11%
7
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Finlux
TODAY 25% OFF!
£199.00
(25% DISCOUNT!)
FREE delivery**
- Enjoy all the content you love in Full HD with enhanced clarity and detail.
- Watch TV shows and films in enhanced contrast, higher brightness levels, and a broader colour spectrum with HDR10.
- Dolby Audio delivers clear, rich sound, providing a crystal clear listening experience.
- DTS Virtual:X paired with DTS-HD technology creates a cinematic experience, transforming your favourite movies and shows with lifelike surround sound.
- Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.
| Colour | Brand | Weight |
| Black | Finlux | - |
£14900
RRP: £199.00
-25%
8
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
HKC
FREE delivery**
- RCA 40" Smart TV: Your RCA 40" FHD LED TV has a slim and lightweight design that saves you space and is perfect for your living room, home, meeting room.
- Roku Smart TV: Your RCA TV is equipped with Roku operating system, which provides rich content. With built-in apps like BBC, Netflix, Freeview Play, Disney+, you can explore your favorite shows and movies.
- HDR Technology: HDR technology enables an ultra-wide color space to display images with a high dynamic range, allowing you to enjoy more picture detail.
- High Quality Sound System: Dolby Audio and DTS Studio Sound on your RCA TV simulates surround sound without additional loudspeakers, allowing you to enjoy rich stereo sound and immersive virtual surround sound.
- Various Extension Interfaces: This compact and portable RCA TV has 2 x HDMI port, 2 x USB port, 1 x RF Input, 1 x RJ45, 1 x Optical. Various interfaces allow you to expand more devices on this TV.
| Colour | Brand | Weight |
| black | RCA | 6.97 kg |
£15800
9
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
Toshiba
TODAY 6% OFF!
£168.98
(6% DISCOUNT!)
- TRU Micro Dimming improves contrast, focussing on all the different regions of the image. TRU Resolution upscales a wide variety of non-HD content, delivering a more refined image that feels fully immersive.
- Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
- Step into the action with increased clarity and detail.
- High Dynamic Range offers better contrast, greater brightness levels and a wider colour palette. Films and TV shows will look more life-like with supported content.
- Get right to your good stuff - Fire TV is designed for TV watchers. With all of your favourite films, TV shows, apps, and other content in one place, you can access whatever you’re in the mood for.
| Colour | Brand | Weight |
| - | Toshiba | - |
£15900
Was: £168.98
-6%
10
Our rankings are created by artificial intelligence (AI) from the algorithmic analysis of hundreds of thousands of customer reviews on products, brands, the level of service of the retailers, as well as popularity trends and much more. The ranking reflects our opinion and should be a good starting point for your purchase.
TCL
FREE delivery**
- 【HDR】High dynamic range (HDR), provides a superior experience with striking brightness, exceptional shadow detail and vivid colour. Sit still and enjoy incredible picture details as the film makers intended.
- 【Micro Dimming】Micro Dimming uses smart technology to analyse your TV image, ensuring enhanced picture quality and an unrivalled visual experience. See how local dimming is applied via over one hundred separate zones to fine tune movies and TV, resulting in brightness and contrast levels to suit every scene.
- 【Dolby Audio】Inserted Dolby Decoder, giving you a memorable viewing experience with a pure, deep and impactful sound. The latest powerful speakers bring you a more immersive and surrounding experience.
- 【Android TV】TCL's AndroidTV comes with Google Home and Assistant as part of the package. Find the latest movies, check football scores, or control home lighting – all without missing a moment of the show you're watching. Use apps on the big screen, switch tasks, and manage accounts seamlessly. With Android, it's easy.
- 【Bezeless Metal Design】Ultra-slim profile made from brushed metal. No frame on the front for a bigger screen and more picture that you love. This slim design concept is not only an elegant piece of craftsmanship but also a durable one that will blend into your living space. A timeless piece of Art Design elevating and blending perfectly into your living space.
| Colour | Brand | Weight |
| Black | TCL | 6 kg |
£15800
* the possibly used term "best" etc. refers only to our possibly subjective personal opinion.
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More information and FAQs about the featured Smart Tv 40 Inch in this comparison:
Technical Details
| Colour | Black |
| Brand | SHARP |
| Weight | 4.6 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | LG |
| Weight | - |
Advantages
- Full HD
- Smart TV
- Good size
- LED backlight
FAQs about LG LED LQ60 43" FHD Smart TV, 2023
Does the LG 43LQ60006LA 43" Full 1080P LED Smart TV have built-in Wi-Fi?
Yes, the LG 43LQ60006LA 43" Full 1080P LED Smart TV has built-in Wi-Fi for seamless internet connectivity.
Does this TV support Bluetooth connectivity?
Yes, the LG 43LQ60006LA 43" Full 1080P LED Smart TV supports Bluetooth connectivity, allowing you to connect compatible devices wirelessly.
Is this TV compatible with streaming services like Netflix?
Yes, the LG 43LQ60006LA 43" Full 1080P LED Smart TV is compatible with streaming services like Netflix, providing access to a wide range of online content.
Does this TV have HDR (High Dynamic Range) support?
No, the LG 43LQ60006LA 43" Full 1080P LED Smart TV does not have HDR (High Dynamic Range) support.
How many HDMI ports does this TV have?
The LG 43LQ60006LA 43" Full 1080P LED Smart TV comes with 2 HDMI ports for connecting external devices like game consoles, Blu-ray players, and more.
Technical Details
| Colour | Black |
| Brand | Hisense |
| Weight | 10 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | TCL |
| Weight | - |
Advantages
- FHD Display
- Smart TV
- HDR & HLG
- Metal Bezel-less
- Dual-band Wifi
FAQs about TCL 40SF540K 40-inch FHD Smart Television - HDR & HLG-Dolby Audio-DTS Virtual X / DTS-HD-Metal Bezel-less-Dual-band Wifi 5-with Fire OS 7 system
Is the TCL 40SF540K a smart television?
Yes, the TCL 40SF540K is a smart television with the OS7 Smart TV platform.
Does the TCL 40SF540K support HDR and HLG?
Yes, the TCL 40SF540K supports HDR (High Dynamic Range) and HLG (Hybrid Log-Gamma) for enhanced picture quality.
What audio technologies does the TCL 40SF540K support?
The TCL 40SF540K supports Dolby Audio, DTS Virtual X, and DTS-HD for immersive audio experience.
Does the TCL 40SF540K have a bezel-less design?
Yes, the TCL 40SF540K features a metal bezel-less design that maximizes the display area.
What Wi-Fi capabilities does the TCL 40SF540K have?
The TCL 40SF540K has dual-band Wi-Fi 5 (802.11ac) for seamless internet connectivity.
Technical Details
| Colour | Matt Black |
| Brand | Philips |
| Weight | 5.5 kg |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Hisense |
| Weight | 10 g |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | Finlux |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | black |
| Brand | RCA |
| Weight | 6.97 kg |
Advantages
- Large Screen
- Smart TV
- Multiple HDMI ports
- Access to streaming services
- High Definition Resolution
FAQs about RCA Roku TV 40" FHD Smart TV, RK40FQ1 40 Inch TV with Apple TV+ BBC Netflix Freeview, HDR Dolby Audio HDMI USB Port, Large Screen TV for Living Room
Does the RCA Roku TV 40” FHD Smart TV come with Apple TV+ BBC Netflix Freeview?
Yes, the TV comes with access to Apple TV+, BBC, Netflix, and Freeview.
How many HDMI ports and USB ports does the TV have?
The TV has 2 HDMI ports and 2 USB ports for connecting various devices.
Does the TV support HDR?
Yes, the TV supports HDR for enhanced color and contrast.
What audio technologies does the TV have?
The TV has DTS Studio Sound and Dolby Audio for immersive audio experience.
Is the RCA Roku TV 40” FHD Smart TV ideal for large living rooms?
Yes, the 40-inch screen size makes it ideal for large living rooms.
Technical Details
| Colour | - |
| Brand | Toshiba |
| Weight | - |
Our editorial team is currently working on a detailed test of this product. Please check back in a few days.
Technical Details
| Colour | Black |
| Brand | TCL |
| Weight | 6 kg |
Advantages
- Smart features
- Full HD resolution
- 40-inch display
- Energy efficient
FAQs about TCL 40S5400AK 40-inch Television, HDR, FHD, Smart TV Powered by Android TV, Bezeless design (Kids Mode, Dolby Audio, compatible with Google assistant)
What is the resolution of the TV?
The 40S5400AK 40" Smart S54 Full HD LED TV has a resolution of 1920 x 1080 pixels.
Does the TV have built-in Wi-Fi?
Yes, the TV comes with built-in Wi-Fi, allowing you to connect to the internet and stream content.
Can I use streaming services like Netflix on this TV?
Yes, you can access popular streaming services like Netflix and enjoy your favorite shows and movies.
Does the TV come with a remote control?
Yes, the TV comes with a remote control for easy navigation and control of the TV's functions.
Are there HDMI ports available?
Yes, the TV has multiple HDMI ports for connecting external devices such as gaming consoles, Blu-ray players, and soundbars.
General information you should know about Smart Tv 40 Inch:
Are you in the market for a new TV? Look no further than the latest trend in home entertainment – the Smart TV. Specifically, the 40-inch Smart TV has become increasingly popular among consumers due to its perfect balance of size and functionality. In this article, we will provide you with a general overview of Smart TVs, highlight the advantages of a 40-inch screen size, and ultimately convince you why investing in a Smart TV of this size is a wise choice. So, let's dive into the world of Smart TVs and discover what sets them apart!
1. Smart TVs are the future of home entertainment: Gone are the days when TVs were simply used for watching your favorite shows and movies. Smart TVs, equipped with internet connectivity and built-in apps, allow you to access a wide range of online content. From streaming platforms like Netflix and Hulu to social media apps and even web browsing, Smart TVs offer endless entertainment possibilities in the comfort of your living room.
2. The appeal of a 40-inch screen size: A 40-inch Smart TV strikes the perfect balance between size and versatility. It is large enough to provide an immersive viewing experience, yet not overly bulky or obtrusive. Whether you are hosting a movie night with friends or binge-watching the latest series, a 40-inch screen offers just the right level of visual impact without overpowering your living space.
3. Experience stunning picture quality: When it comes to Smart TVs, image quality is crucial. A 40-inch display allows for crisp, clear visuals that enhance your viewing pleasure. Many models come with advanced features such as 4K resolution, HDR technology, and wide color gamut, delivering lifelike images with vibrant colors and rich details. Get ready to be fully immersed in your favorite movies and TV shows like never before.
4. Enjoy a seamless smart experience: Smart TVs offer a user-friendly interface that makes navigation a breeze. With a plethora of pre-installed apps, you can access your favorite streaming services with just a few clicks. Additionally, most Smart TVs offer voice control options, enabling you to control your TV with simple voice commands. Gone are the days of endless scrolling and complicated menus – a Smart TV simplifies your viewing experience.
5. Making the decision to buy: Now that you are aware of the advantages of a 40-inch Smart TV, it's time to make the decision to purchase one. Investing in a Smart TV not only elevates your home entertainment experience but also future-proofs your setup. With technology constantly advancing, having a Smart TV ensures that you can enjoy the latest features and content updates without the need for additional devices or components.
In conclusion, a 40-inch Smart TV combines the perfect size with the latest technology to provide an exceptional home entertainment experience. From its smart capabilities to stunning picture quality and user-friendly interface, there are numerous benefits to owning a Smart TV. So, why wait? Take the leap and indulge in the world of Smart TVs today!
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